Showing posts with label avatars. Show all posts
Showing posts with label avatars. Show all posts

Friday, September 24, 2010

WS798: Individuality or Conformity?

So, check out the picture on page 145 of Lisa Nakamura's Digitizing Race: Visual Culture of the Internet. The picture has the caption: "Beaner Dreamers avatar group portrait". Just looking at this picture stirred up so much conflict and contradiction for me.

This picture is supposed to portray all the ways that people can manipulate their avatars to express their different social identities on the internet, because users are able to change the avatar's clothing, hair color, skin color, add limited piercings and tattoos and add that little baby bump to signify pregnancy--and this is supposed to be a better expression of their individuality than plain text on the internet. Well, news flash for the people creating these avatars: changing your avatar's skin color does not signify race or ethnicity. The choices that avatar programs have are extremely limited--there are about 3 choices of skin tone: very dark brown, medium brown, and pale peach. Maybe a small percentage of people can pick a color that matches their skin tone, but even then what does that tell you about your race or ethnicity? Does that medium brown tone translate to light-skinned African American? Hispanic or Latino? Indian? Egyptian? What color does a person who is of mixed races with Irish and recessive African American genes (they have light skin and red hair) choose? And what the hell is pale peach? There are many different shades that would be needed to actually portray how a person looks, and even then it doesn't actually show specific races or ethnicities.

Next, I noticed they all have the same facial features, body types, hair types, and height. How expressive is that! There are no overweight avatar options, no options for people that don't have big doe eyes or petite noses, no options for girls without curves, or who don't have a D cup bra size. As far as I can see, the only thing that someone can actually learn about another person from looking at their avatar is the person's name that is stamped next to it. By offering such a narrow scope of "customization options," people are actually being told to conform to societal expectations of what women should look like, which is very limited. It is socially acceptable for women to have small waists, curvy hips, perfectly done up hair, blemish-free skin, fashionable clothing, a prominent jaw line, big breasts and an innocent stance--all for an overall feminine appearance. This picture is a giant contradiction in and of itself. People make avatars so they can express their individuality, but they're actually being molded to fit into a narrow socially acceptable box.